by It’s safe to say that nobody wants to be less efficient. That’s why millions of Americans are increasingly relying on Artificial Intelligence (AI) in their workplaces.
Over the past year, the percentage of US workers using AI tools as part of their job has doubled, reaching 40%. This percentage is notably higher within the Marketing industry.
It is estimated that 61% of creative and marketing professionals use AI for their daily tasks, including analytics, content creation, strategy development, and planning. Another survey found that as high as 76% of marketers are now using AI tools.
For marketers looking to integrate the most effective AI tools into their daily workflow, here are the essential models and platforms currently being used:
1. ChatGPT: The All-in-One Content Engine
ChatGPT remains the number one most referenced tool in the marketing world. Founders and Chief Marketing Officers (CMOs) rely on this Large Language Model (LLM) for daily operations such as:
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Brainstorming
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Market Research
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Data Analysis
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Strategy Development
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Content Creation
ChatGPT has become the starting point for creating virtually any marketing piece: from email campaigns and social media captions to blog posts, paid ads, event collateral, and even voice-over scripts.
These tools dramatically boost productivity without requiring additional staff. For example, a user noted:
“Previously, I spent hours reading over 1,000 customer survey responses. Now, using AI, I can summarize the key themes and insights in under a minute.”
2. Descript: Revolutionizing Video Editing
For creators and founders making content through video or podcast, Descript has become a primary tool for making editing easier and faster.
This AI-powered video editing platform:
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Creates transcripts from raw video files.
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Allows users to edit the video simply by editing the text document. Deleting words, phrases, or blocks of text instantly edits the corresponding video.
In the past year, Descript added new AI capabilities that automatically remove filler words, repeated words, bad takes, and background noise.
The company claims that this tool saves users 27% more time and allows them to create 130% more video. Furthermore, “first-time users are 25% more likely to successfully finish their project.”
3. OpusClip: Scaling Short-Form Video
Many video creators who use Descript often integrate OpusClip.
OpusClip is an AI-powered video editing software that helps users segment long-form videos—like hour-long podcast interviews—into batches of short video clips optimized for social media. The company has seen rapid growth, reaching over 12 million users within two years of launch, making it a favorite tool for social media managers.
OpusClip enables us to:
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Edit videos quickly.
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Repurpose content from landscape to vertical format.
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Add dynamic captions while maintaining high quality.
Users can also “heart” and comment on different clips. Its built-in virality scoring system helps users understand why a clip is likely to succeed, allowing them to strategically plan and schedule posts based on traffic patterns and trends.
4. Perplexity: The Research Powerhouse
ChatGPT is not the only Large Language Model (LLM) used by marketers. Perplexity is also widely adopted for research tasks, including analyzing documents and datasets.
By investing in the Paid Version of Perplexity, marketers have streamlined their workflows and taken on more ambitious projects for clients. The enhanced features (e.g., advanced file handling, faster processing, and priority support) allow them to work with large volumes of PDF files, quickly search, organize, and synthesize information.
One user noted:
“Investing in the Pro version has genuinely improved efficiency. It’s especially useful for smoothing out communication strategies, creating customer personas, and making editorial changes across multiple marketing campaigns.”
5. Midjourney: Concept Visualization
Midjourney, the AI image-generation tool, is currently facing legal challenges from artists and Hollywood studios like Warner Bros. regarding copyright infringement.
However, marketers—especially those on the creative side of advertising—still find the tool extremely helpful for generating concept art and mock-ups.
6. Lovable: Vibe-Coding the Experience
Marketers are now engaging in the trend of Vibe-Coding, creating software where they directly tell an AI tool what visual style they want without writing a single line of code themselves.
The platform named Lovable became popular, reaching Unicorn status within eight months of its launch and attracting nearly 8 million users. Marketers who use the Paid Version find the tool especially helpful for creating Prototypes of client websites and apps.
You no longer need to awkwardly describe your vision for an app, an ad, a slide, or a campaign. Instead, you articulate your vision to an LLM (like ChatGPT) and feed those instructions into Lovable, bringing your ideas to life.
Also Read: Why AI Agents Will Redefine 2026 and Beyond
7. Claude: Editorial-Quality Writing
If Perplexity has become the researcher and ChatGPT the “catch-all” tool for marketers, Claude has emerged as the premier LLM for Writing.
This model is renowned as an excellent space for brainstorming, storytelling, and experimenting with ideas or phrases. Claude’s writing is often considered more structured and of a higher editorial quality than other LLMs.
It creates human-like content with a natural tone and has superior context retention for long-form articles, reports, or blog posts.
Claude’s strength lies in its ability to integrate fully with workplace tools. Its deep integration with Slack, Gmail, Google Workspace, and Google Calendar allows users to seamlessly handle writing, summarizing, and research tasks without leaving their current environment.
8. Gamma: The AI Presentation Builder
For presentation needs, marketers are turning to Gamma, often called the PowerPoint of the AI era.
This AI-powered platform:
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Takes text input, such as documents or outlines.
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Transforms them into a polished slide presentation with a single prompt.
In this way, Gamma also allows users to create elegant PDF documents, social media assets, and websites.
9. AirOps: Optimizing for the AI Search Era
Marketers often describe themselves as “losing their minds” trying to optimize their current SEO strategies for the new era of “AI Search.” AirOps helps streamline that process.
The company, which secured $40 million in Series B funding earlier this month, calls itself the first Content Engineering Platform for AI Search. Marketers report that this platform has made their AI Optimization strategy more efficient.
10. Gemini: Reliability and Data Accuracy
As marketers integrate LLMs into their daily workflow, Gemini is also frequently cited as a critical tool.
While many marketers find ChatGPT the most fun and easy-to-use LLM, they often turn to Gemini for repeatability and reliability.
Gemini, one of Google’s most powerful AI models, is specifically noted for its excellence in understanding complex context and providing accurate information. In marketing, this is crucial for:
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Data Accuracy: Ensuring low-error data for strategic decisions.
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Search & Synthesis: Its ability to fetch real-time information from Google Search provides more robust research answers than other LLMs.
Gemini’s consistent and reliable performance makes it an essential tool, particularly for tasks requiring validated messaging, marketing reports, and data-driven analysis.
