10 Best AI Writing Tools to Boost Your Content in 2025

Content creators aim to deliver high-quality, engaging content. But that’s just the beginning of a valuable process. Given the constant pressure to publish, I understand why AI writing tools are so appealing.

AI writing tools can help us get through the tedious tasks that slow down our work surprisingly quickly.

We’ve always had tools to streamline the content creation process. These AI tools can help you with ideas, drafts, and optimizations. They can also help you maintain your unique brand identity.

We’ve put these AI writing tools to the test to find out what makes them unique and what’s best kept secret.

And we’ll share the most important lessons we learned here. Read on to learn more about AI writing tools.

What’s in this guide?

In this guide, we’ll take you through 10 AI writing tools that can improve your content workflow, save you time, and unlock new levels of creativity. We’ll also talk about their key features, pricing, and how they can work with your current workflow.

But first, let’s get one important thing out of the way.

AI writing assistants aren’t meant to completely replace human writers. Instead, they should be seen as powerful co-drivers. They can free up your time and brainpower for more strategic and creative work.

What is an AI Writing Tool?

An AI Writing Tool is a tool that generates creative text, such as articles, blog posts, emails, and product descriptions, based on your instructions. Unlike chat-driven AI tools like ChatGPT, the prompts are built into the tool. So you don’t have to input instructions about what you want to get.

Many writing tools incorporate their unique style, such as focusing on creative or marketing-related texts, as part of this detailed information. They can also generate longer content, such as 2,000-word articles that other AI tools might fail to produce.

The best AI writing tools on the market give you control and options. They can turn a simple description into a full-fledged article, or open an email with a catchy phrase. They also allow you to edit and customize the final result to always add your personal touch.

What are the qualities of a good AI writing tool?

Good AI writing tools should respond to your commands with original, naturally worded text. This is a basic requirement. Their output should have a certain level of detail. This level of detail means that you shouldn’t just repeat the same idea three times and call it a paragraph.

These tools should also reach a certain level of detail. Businesses have readily accepted that when it comes to producing clear, well-written content, tools need to match it. But AI writing tools are becoming more equal. 

They give people who previously had limitations the opportunity to improve their content, either in terms of form or meaning. In this sense, the best tools can often meet your standards, but sometimes they ask us to take them to places we can’t.

Qualities of the Best AI Writing Tool

A good AI writing tool should have the following qualities:

• It should be able to provide original and natural text that meets your needs.
• It should be able to avoid repetitive views and produce different results.
• It should be able to remember and imitate the style, format, or voice you specify.
• It should be able to seamlessly integrate with existing workflows.

In my testing, I found some that worked well, as well as some that didn’t. Your experience may vary, so take a look at these AI writing tools and decide which ones you should try in your own content workflow.

AI Writing Tool Features, Pricing, and Free Access

Here’s a breakdown of some prominent AI writing tools in the market, including their main features, pricing, and free access options.

1. Anyword – AI writing tool for SEO

Anyword is an AI writing tool that focuses on SEO. The tool lets you create content that you want by adding details like keywords and buyer personas.

I also liked the fact that the tool has a customizable feature called “Brand Rules” in addition to “Brand Voice”. While other writing tools allow you to define a brand voice, brand rules allow you to define a style, such as choosing “AI” instead of “artificial intelligence”.

Additionally, Anyword also gives you “engagement scores” for the content it creates. This gives you insights into how effective it is with your target audience.

What they don’t tell you, but what I like about it is that this AI writing tool keeps you focused on the fundamentals of marketing by marking words on the page as “problem statement” or “target audience”.

What I like about it is that you can define brand personas and use them on different pages. What I don’t like is that scores can be a hindrance for those who are easily distracted while writing. Because a personal project can feel like a game.

Pricing starts at $49 per month for the Starter plan.

2. Claude – The Creative AI Assistant

Claude is more creative than other AI writing tools on the market. Part of the reason for this is because of the tool’s conversational style, but Claude’s results are also more beautiful than other tools. And when you ask it to repeat the prompt, it can produce a completely different result.

This “creativity” means that Claude can come up with new ideas, sometimes bold words, clever comparisons or unexpected examples. What’s great is that Claude can continue to use these examples throughout the paragraph and make them relevant to the context.

One of Claude’s unique features is its ability to understand images, such as graphs or handwritten notes. This can be a useful feature depending on your writing style.

What I like about Claude is that it produces personalized results. What I don’t like is that it requires control over that creativity. I had to ask them to rewrite the introductions that deviated from the format I was trying to define, or I had to rewrite them myself.

Pricing starts at $20 per month for the Pro plan, which includes more powerful AI models.

3. Copy AI – A Valuable and Revisable Tool

Copy AI is a marketing-focused writing tool that excels at copywriting tasks like ad copy, product descriptions, and social media captions.

One of the unique features of this tool is its ability to accept additional input from users and revise the output it creates. In fact, Copy AI actively participates in this and constantly asks you for changes. This makes it easier to revise the content until it meets your needs.

Copy AI also offers an unlimited plan for heavy users. This makes it a cost-effective option for those with a lot of copywriting needs.

What I like about Copy AI is that it feels intelligent. I also like that it gives you multiple levels of revision to make the final result feel more intelligent and well-crafted.

What I don’t like is the rehashing of old terms like “in the world of SEO” or “the digital marketing landscape”.

Pricing is available on a free plan (2,000 words per month) and a Starter plan that starts at $36 per month if paid annually.

4. Hypotenuse – AI for eCommerce

Hypotenuse.ai is a writing tool designed specifically for eCommerce businesses. The tool is designed to create product descriptions, blog content, and even technical texts. Since it focuses on eCommerce, it aims to create content that will drive sales.

It can be integrated with Product Information Management (PIM) systems, which are essential for eCommerce businesses. These features can be crucial for a business. Businesses that see the value and need for eCommerce-specific tasks will welcome features like writing bulk product descriptions.

However, other businesses that don’t need this functionality may find this tool too big for their price.

What I like about it is that it provides SEO-friendly product descriptions. It’s also the only tool I’ve found that specifically includes a “Facebook Ads Generator” based on product names and keywords.

What I don’t like about SEO Blog Writer is that its interface is clunky and difficult to use.

Prices start at $56 per month for the Starter plan when paid for annually.

5. Jasper – A feature-rich AI tool

Jasper is one of the most well-known and familiar AI writing tools on the market. Just looking at its interface, you can tell that other tools have been quick to follow suit.

The AI ​​writing tool, as you’d expect, includes a sidebar for topics, important information, and voices. It also generates results in an editor where you can actually edit them.

Jasper integrates with a number of large language models, including GPT-4 and Claude 2, to deliver high-quality results.

One of my favorite features is the ability to analyze your existing content and create custom “Brand Voices.” This ensures that the AI’s writing style matches your brand’s unique style and voice.

Jasper also integrates with tools like Grammarly and Surfer, making it a complete solution for content creators.

What I like about it is that it keeps the voice and brand words consistent across different pieces of writing, especially when working with a team. 

What I don’t like is that while the features are great, they require a lot of setup. This means you have to do a lot of work from the beginning to start a new episode.

Pricing starts at $39 per month for the Creator plan if you pay for it annually.

6. RivalFlow AI – Continuously Optimize Your Content

RivalFlow AI takes a unique approach to AI-powered content writing. Rather than creating new content, it focuses on optimizing existing content to rank higher in search engines than your competitors.

RivalFlow focuses on each page of a website. This way, it can find questions that your SERP competitors answer better than yours. RivalFlow then uses AI to write answers for your pages to fill those gaps. This makes your page more helpful and complete. RivalFlow’s goal is to help your page rank higher and drive more traffic.

This AI-driven approach ensures that your content is always fresh, relevant, and relevant to changing search intent. And because it focuses on improving what you’ve already published, it should be an easy tool to incorporate into your content creation (and optimization) workflow.

What I like about RivalFlow is that it inserts text into my existing page. So I like that it reduces some of the steps by showing me the best place to add new text to my article.

What I don’t like is that RivalFlow only works with existing content, so I still need another AI writing tool to create new sections from scratch.

Pricing is available for a free account. Paid plans start at $79 per month if you pay annually.

7. Sudowrite – A tool for fiction and storytelling

I didn’t know this tool existed. It’s a nice feature that’s different from the AI ​​tools I’ve seen. While most AI writing tools are geared towards data-driven content like marketing copy and blog posts, Sudowrite specializes in writing fiction.

This tool might have been left out of this B2B guide, but most business writers extend their skills to creative fields as well. While we wouldn’t think of using AI for fiction, think about how helpful it would be to have a prompt to help you get started. From there, you can jump right in and start writing.

This AI writing tool helps you generate plot ideas, character descriptions, and narrative paragraphs. Its Canvas tool gives you a way to jot down ideas about how the story will progress, details about the characters, and other plot changes.

Are you a novelist, If you’re a screenwriter or just a creative writing enthusiast, Sudowrite can be a powerful tool to help you spark your imagination and overcome difficult writing obstacles.

I like that storytelling requires a heightened sense of reader engagement, so this tool includes easy buttons to add descriptions like smells, feelings, and sounds that can enhance the story.

What I don’t like is that the tool is so packed with writing solutions that it can be hard to find what you need. To say the least, it can be overwhelming for those who are still undecided. But that’s actually a small criticism.

Pricing starts at $10 per month for the Hobby & Student plan, which is paid for annually.

8. Writer – Transparency and Formatting

Writer gave me a blank page that acted like an editor. So as I started writing, it started rating my clarity and word choice as I wrote, and I saw suggestions on the side. 

This is a bit like Grammarly. Jasper has to be integrated with Grammarly, but Writer has its own built-in proof-reading option.

I can put small snippets of text into my brand library and bring them back to the pages I’m writing. This is helpful for company descriptions and legal disclaimers, which organizations often use.

So where does AI come into play? You highlight a line of text and have Writer do the work. It can simplify or format the text. I’ve had to ask ChatGPT to simplify text that was confusing due to editing, so it’s nice to have this option built into the page.

Writer is a great choice for Enterprise. So it can be deployed in support, operations, and sales departments as well as traditional marketing copy areas.

I like the UI, which is great, with actions like “simplify” ready when you highlight text. What I don’t like is the on-page scores in Anyword, which are both good and bad. 

Having alerts on the page is nice, but they can be distracting. (Writer keeps them to a minimum, but they’re still there mentally.)

Prices start at $18 per month for the Team plan for up to 5 users. Enterprise pricing is customizable.

9. Writesonic – Flexible GPT-3/GPT-4 Option

Writesonic is an AI writing tool that lets you choose between OpenAI’s GPT-3.5 or the more advanced GPT-4 model to create content.

This flexibility can be valuable depending on your budget and what you want to get out of the tool. GPT-4 produces higher quality results, but it comes at a higher price.

Its interface seems easy to use. You just provide a topic and some of your pages or a document as references. The tool offers language options that I haven’t seen in other tools. I also like that it gives you a set of topics to choose from, rather than a “take it or not” format.

 Writesonic is designed to deliver your article in under 2 minutes, targeting the keyword you’ve chosen. From there, you can edit it.

Writesonic also improves accuracy and real-time data. This is a major issue for some users, as there have been stories of AI hallucination (AI making mistakes).

I like that the topic suggestions are a nice touch. They can help spark your ideas even if you don’t have a topic in mind. What I don’t like is the repetitive filler words that can get in the way of your writing.

Pricing is available on a free plan (25 posts per month) and an Individual plan starts at $16 per month if you pay for a year.

10. Wordform AI

This tool is new to our list. Wordform AI is a solid research-based tool to get you started on your content. It gives you touchpoints along the way that you can manage yourself or manage with their suggestions.

For example, you can choose sources to help you outline your article. Finding Reddit in this list feels like a new piece of information. Then you get an outline that you can edit.

As I experimented with removing and adding parts of the outline, I noticed the attention to detail that allowed me to specify whether my additions would be simple paragraph notes or elevated to a separate H3 entry or higher.

Once you’ve set up your outline and checked the settings, you can start writing your article. Wordform leverages advanced AI technology taught by marketing playbooks to create high-quality content that’s designed to drive traffic. Its WordPress integration is a standout. It gives you the ability to easily “publish” to your CMS.

It also offers plugin-style tools to help you do other things better. For example, niche finder, keyword targeting, and headline optimization.

What I like about Wordform is that it lets you do all your content work right within the tool. It offers image embedding (Creative Commons License or AI-generated) and automatic link suggestions.

What I don’t like is that it’s a bit confusing to start with a title before writing an article. I’ve gotten into the habit of adding a temporary title that I can edit later.

The price is a one-time fee of $67 for 30 articles.

The Bottom Line

As AI writing tools continue to advance, we’re reaping the benefits. These tools allow content creators to increase their productivity at a fraction of the cost. The few tools I tested are just a fraction of what’s available, so be intentional in finding the tool that fits your workflow.

Consider your specific needs, SEO goals, and budget constraints and find the solution that best fits your workflow.

Remember, AI writing assistants are powerful tools to extend your resources. But human oversight and creativity are key to creating truly unique and authentic content that will engage your audience.

No matter what tools you use, don’t forget about the long-term goal. A good content strategy is a continuous cycle. You need to take the time to continually improve your pages to achieve better search rankings and audience engagement. 

While AI writing tools can help you easily overcome parts of that cycle, you need to continue to make continuous improvements to improve your website as a whole.

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